Case Study: You Can Count on Us
Mar 10, 2021
The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavirus threatened to delay their campaign launch.
As a result, the credit union decided to move ahead with the BIC® Round Stic® Pens because they are produced domestically. Additionally, the barrel/trim color options coordinated with their new branding and the BIC® Easy-Glide System® Ink provided a reliable and smooth writing experience. As the Coronavirus pandemic progressed, the credit union placed an order for the BIC® PrevaGuard™ Round Stic® to provide single-use writing instruments with antibacterial properties at all facilities. They appreciated the quick turnaround and being able to use the same artwork on an item that helped reinforce safe practices.
Source: BIC Graphic